Ministry of Tourism and Urban Renewal

Government of the Commonwealth of Dominica

Kalinago Territory launch Home Stay Programme and Promotional Materials

In an effort to improve the marketability of the Carib Territory, a major component of Dominica's tourism product, Discover Dominica Authority (DDA) in collaboration with the Kalinago community have upgraded and expanded the website, produced a brochure to include all the sites and attractions of the Territory and finalized the Home Stay Programme Guideline.

In celebration of these first time activities, the Discover Dominica Authority in collaboration with the Kalinago Barana Aute of the Ministry of Tourism and Legal Affairs will launch the promotional material and the home stay programme on Friday, November 25, 2011 from 2:30pm at the Kalinago Barana Aute, Salybia. To mark the occasion, the Kalinago Chief, the Kalinago Council, Parliamentary Representative for the constituency, the Local Government Department, Kalinago home stay providers and other Kalinago stakeholders will be present at the event. Media houses are expected at the launch. The brochure and website will be showcased and the Karina Cultural Group will celebrate the event with a performance.

Increased inquiries about Dominica from France Nationals

Interface Tourism, Dominica's representatives in France, received an influx of inquiries from persons planning to travel to Dominica, further to the publication of an article in Le Figaro magazine on the destination in September 2011. Discover Dominica Authority partnered with French tour operator Iles du Monde to host journalists from Le Figaro magazine in February. Le Figaro magazine features articles on lifestyle and leisure among other topics and has a circulation of over 300, 000. The media value of the article is in excess of 2 million euros and it is read by over 1 million persons in France.

I am Dominica. Are You? Scrapbook competition for preschoolers in the North

The Leo Club of Dominica in collaboration with Discover Dominica Authority will involve preschoolers in the I am Dominica. Are You? Campaign through a scrapbook competition this November. Preschoolers in the north of the island will participate in the scrapbook competition as they portray through pictures, photos and drawings what they love about Dominica, and how they can help to develop and promote Dominica. Scrapbooks will be judged for neatness, applicability to the I am Dominica. Are You? concept and creativity. The Pennville Preschool, Thibaud Preschool, Paix Bouche Preschool, Sunflower Preschool and Gospel Life Christian Academy will take part in the competition. The judging of the scrapbooks will take place on November 25, 2011 by Community Leaders of the north and representatives of the Leo Club of Dominica and Discover Dominica Authority.

The UK market continues to be very productive in delivering great PR for the island

The DDA hosted journalist Judy Bastyra from May 28 – June 5, earlier this year. Judy who writes for the UK market is a lover of the destination and its natural wonders. She travelled along with a photographer who was able to capture the true beauty of the island and its cuisine. Judy's latest article appeared in the December issue of the Food & Travel magazine entitled 'Isle of Youth' which has an abundance of lovely images of great local produce and picturesque views of the island. Judy was able to visit many of the local spots where organic farms, cassava bread, bakeries and eateries where secret recipes could be found. Fine dining restaurants were also discovered throughout the island to get a true feel of the tastes and flavors of Dominica. Much support was received from the private sector – Calibishie Lodges, Silks Hotel, Riverstone Bar & Grill, Picard Cottages, Beau Rive, Rosalie Bay, Zandoli Inn, Kalinago Barana Aute, Jungle Bay Resort, Mrs. Fae Martin, Roots Organic Farm, Roy's Organic Farm, Cocoa Cottages and more. A quote from the article reads, "The Caribbean island of Dominica is very different from its neighbors….it has waterfalls, lush rainforest and produce so good it's practically an elixir for long life."

The DDA hosted UK journalist David Hoppit from March 24 – April 1 this year which produced several articles on the destination with the latest being featured last weekend in The Sunday Telegraph. The three-page feature on the island was entitled 'A Boy's Own Island' where David brought his grandsons along on his adventure to get a true family experience on the island. The Sunday Telegraph is a weekly newspaper and online publication with a circulation of 471,894. The feature is a beautiful written piece with the journalist concluding that "the only hard thing about our visit to the natural history island was leaving it behind". Many of the service providers gave tremendous support to this trip – Beau Rive, Dr. Lennox Honychurch, Waitukubuli National Trail, Papillote Wilderness Retreat, Castle Comfort Lodge & Dive Centre, Irie Safari, Jungle Bay Resort, Zandoli Inn, Rainforest Aerial Tram, Calibishie Cove, Calibishie Lodges and Kalinago Barana Aute and we would like to thank them and encourage them to assist the authority in creating further awareness of the destination. http://www.telegraph.co.uk/travel/activityandadventure/8899219/Dominica-the-Caribbean-a-Boys-Own-island.html

For more information on Dominica, contact Discover Dominica Authority at (767) 448 2045. Or, visit Dominica's official website: www.DiscoverDominica.com or follow Dominica on Twitter and Facebook and take a look at our videos on YouTube.

Posted: 28/11/2011