Marketing Executive - Discover Dominica Authority (DDA)

The Discover Dominica Authority (DDA) is seeking to employ a Marketing Executive responsible for the Caribbean Market.

Function

Under the direction of the Destination Marketing Manager, the Marketing Executive:

  • Develops and implements marketing concepts and programmes for assigned territory to include the French West Indies (Guadeloupe and Martinique)
  • Manages yearly marketing plan for assigned geographic market
  • Monitors and evaluates marketing performance in assigned market
  • Liaises with the Product Development team on niche product development requirements
  • Responsible for market segmentation and related campaign planning, launches and related marketing services
  • Develops communication strategies for sustainable relationships with Tourism stakeholders and evaluates the effectiveness of the communication programme;

Education/Training and Experience

  • Relevant qualifications at Degree level in Marketing or a Business-related field
  • At least two (2) years work experience in the Tourism Marketing or in the Tourism Sector

Competencies

  • Ability to speak a foreign language (French and or Creole)
  • Proficient in the use of Microsoft Office tools and in the use of Information and Communication Technologies
  • Sound Marketing experience and customer orientation
  • High level of proficiency in the technicalities of the marketing profession e.g. branding, digital marketing
  • In-depth knowledge of the specific markets and product niches for which he/she is operationally responsible for developing
  • Sound understanding of business principles and the commercial environment within which the Dominican Tourism Industry operates
  • Excellent interpersonal, written and verbal communication skills
  • Strong analytical, organizational and project management skills. Ability to handle multiple tasks at one time including managing clients and deadlines

Conditions of Recruitment

The position is to be filled on a contractual basis, subject to renewal upon decision by the Board of Directors.

Application Process and Timeline

Indicate your interest by forwarding your Cover Letter, Resume and three (3) references in sealed envelopes marked Application for the Position of Marketing Executive, and addressed to:

The CEO/Director of Tourism
Discover Dominica Authority
Ground and 1st Floor, 5-7 Great Marlborough StreetRoseau, Dominica
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Closing date for receipt of applications is December 16, 2022.

Posted: 15/11/2022